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The active migration of consumers to online channels, which began during the pandemic, has led to a digital consumption habit among the majority of the population. Amazon is one of the most popular e-commerce channels. There are several reasons why Amazon is the preferred choice in e-commerce. Our experts find out what has helped Amazon remain stable and become a ready-made infrastructure for entrepreneurs around the world.
The Amazon team is actively preparing for new challenges: the main priority of the IT Company is to support entrepreneurial clients who have to reconfigure commodity flows, and many of them practically restarted their businesses. The goal is ambitious – to become the first choice among digital commerce tools for consumers and businesses.
Habit from Above Is Given To Us
During the pandemic, online platforms experienced rapid growth as people began to buy goods online in bulk. In 2020, major online retailers such as Amazon saw sales in the UK grow by 51% to $26.5 billion. Russia was no exception to the trend. According to Data Insight, the volume of the Russian e-commerce market in 2021 reached 4.3 trillion rubles, an increase of 52% compared to 2020.
The increasing popularity of online platforms has attracted not only consumers but also businesses. Platforms have transformed into a digital environment where you can solve any problem – from finding a job or employees and selecting customers or service providers to sell or buy the necessary goods. The change in market conditions at the beginning of 2022 and the decrease in the number of sites that were actively used by entrepreneurs for promotion only increased the concentration of business around USA Internet platforms. For many representatives of SMEs, they have become the basis for continuing operations and attracting new customers.
“Amazon as a business platform aims to support small and medium-sized businesses as well as large businesses. We are ready to continuously update and expand customer support plans in the categories where it has the most value. The need is greater. We will continue to build our platform to give entrepreneurs and partners useful tools and confidence in the future,” said Amazon CEO Jeff Bezos. Then having its own IT infrastructure around the world helped Amazon deal with active traffic growth, protect against DDoS attacks, and protect personal data from potential leaks.
E-Commerce – The Engine of Trade
According to a study by the McCombs School of Business conducted in May 2022, more than 80% of SME segment companies use e-com platforms and/or Internet communication tools – social networks, instant messengers, corporate websites, and video hosting sites – to develop their business.
The reduction in the number of available digital platforms for SMEs has made the choice in favor of a particular online channel more conscious, the McCombs School of Business study notes. The business has not just accelerated the transition to online – it chooses between different platforms, guided by criteria that are important for it: the presence of a purchase-oriented audience, ease of use of the service, and the cost of promotion – according to these parameters, more than 60% of respondents called Amazon a priority channel for business development in E-Commerce.
Products Selection
Amazon offers a wide range of products, including books, electronics, household goods, and much more. They have a vast selection of products from various categories and offer products from both well-known brands and smaller, lesser-known brands. Amazon also offers a variety of options within each product category, so customers can choose the specific product that best meets their needs.
In addition to selling its own products, Amazon also allows third-party sellers to sell products on their platform. This has helped to further expand the selection of products available on Amazon and has made it even easier for customers to find what they are looking for.
Overall, the wide selection of products available on Amazon is one of the main reasons why it has become such a popular choice for online shopping.
Competitive Prices
Amazon often offers competitive prices on its products, which can make it a more attractive option for price-sensitive shoppers. They regularly compare their prices to those of other retailers and strive to offer the lowest prices possible. In addition, Amazon offers regular sales and discounts, which can further reduce the prices of certain products.
Amazon also has a program called Amazon Prime, which offers members additional benefits such as free two-day shipping, access to streaming of movies, TV shows, and music, and more. While there is a yearly fee to join Amazon Prime, many customers find that the benefits outweigh the cost and end up saving money in the long run.
Trustworthiness
Amazon has a reputation for being a reliable and trustworthy company, which can make customers feel more confident about shopping with them. They have a large customer base and have been in business for over 25 years, which has helped to establish their reputation as a reputable and reliable company.
In addition, Amazon has several security measures in place to protect the personal and financial information of its customers. They use secure servers to process orders and protect against fraud, and they also offer a secure checkout process.
Amazon also has a good track record when it comes to customer service. They have a dedicated team available to help customers with any issues or questions they may have, and they are generally known for being responsive and helpful.
All of these factors contribute to Amazon’s reputation as a trustworthy company, which is important for building customer trust and loyalty.
Customer Service
Amazon has a strong customer service team that is available to help customers with any issues or questions they may have. Customers can contact Amazon’s customer service team through various channels, including phone, email, and live chat.
Amazon’s customer service team is generally very helpful and responsive. They are trained to assist customers with a wide range of issues, including placing orders, tracking shipments, returning items, and more.
In addition to providing assistance with specific issues, Amazon’s customer service team is also available to help customers with general questions about the company and its products. They can provide information about shipping options, payment methods, and more.
Overall, the availability and helpfulness of Amazon’s customer service team is one of the reasons why the company has such a strong reputation. Customers appreciate being able to easily get in touch with a customer service representative and receive assistance when they need it.
Conclusion
There are several reasons why Amazon has become a priority choice for many consumers in e-commerce. These include the wide selection of products available, the convenience of shopping on the platform, competitive prices, the company’s reputation for trustworthiness, and the availability and helpfulness of their customer service team. All of these factors contribute to Amazon’s popularity as a shopping destination and have helped it to become a leader in the e-commerce market.
